Indy Saha is a Strategy Partner at Brunswick. He has over 25 years of experience in commercial, marketing and design strategy, creative leadership, and digital innovation. He was previously at McKinsey, where he worked with the CEOs and leadership teams of blue-chip companies to create new visions, value propositions, products, services, and business models. Prior to McKinsey, Indy was Director of Creative Strategy and User Experience at Google where he co-founded the Google Creative Lab, London, Google’s in-house brand innovation studio. Prior to that, he worked for some of the world’s most creative companies such as advertising agencies, TBWA, and J Walter Thompson, and on the client side at Xbox and Adidas. He also founded his own creative and design studio.